YUUL YIE is a shoe label bu Sun-Yuul Yie, launched 2010 A/W as “Ma Vie en Rose”, and has launched the collection every season with a diverse theme.
As of 2013 S/S collection, the company changed its brand name to “Yuul Yie” which is name of designer to expand its design and brand.
Yuul Yie pursues high-end contemporary shoes brand which reflect not only uniqueness and classic feature but also trendiness.
Products are made of cow skin and maintained its quality by order-made system. Unique last and heel, and shape of ornament has been developed by Yuul Yie and emphasizes its creative and innovative design.
Especially its signature line “Y heel” is an unforgettable design for customers. Brands target is women with a strong identity who are fashionable but don’t vulnerable run after trend.