An ephemeral shopping experience like no other APT.725 elevates the traditional concept store formula by taking you on an interactive journey.

Guests are welcomed into the largest suite in a hidden Hotel in Dubai, re-imagined to reflect the lifestyle of the elite woman. Everything is shoppable in this immersive experience from the expertly curated artisanal furniture to kitchen amenities, luxury fashion brands, and the beauty products on display. Move between the living room, kitchen, walk-in closet, bedroom, and bathroom to obtain products that speak to you.

If you want to participate to our next edition, send us an email:

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