PERRIER announces PERRIER x MURAKAMI, a new, vibrant collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of Perrier.
In October 2020, premium Limited Edition PERRIER® screen-printed glass bottles featuring original artwork by Takashi Murakami will be launched around the world.
In early 2021, the full PERRIER® Original range will be released in the colors and motifs of Murakami.
Some bottles will also feature Murakami's most beloved characters, Kaikai and Kiki, who will also appear alongside PERRIER in a 30-second animated film, produced with Murakami.
Murakami is considered one of the most important Japanese artists of our generation, and even, Japan's superstar artist. Drawing from traditional Japanese paintings, sci-ﬁ, anime, and the global art market, Murakami creates paintings, sculptures and films populated by repeated motifs and mutating characters of his own creation. His wide-ranging work embodies an intersection of pop culture, history, and fine art, merging the commercial and fine art realms and flattening the distinction between high and low culture.
This collaboration, inspired by the pop and colorful universe of Takashi Murakami will definitely bring a bit of joy in our fridge !